The Turkish Footwear Industry is witnessing an unprecedented surge in bulk orders for export, but what’s driving this booming trend? In recent years, Turkey has emerged as a global powerhouse in the shoe manufacturing sector, attracting international buyers with its unbeatable combination of quality, affordability, and fast delivery times. If you’ve ever wondered why so many companies are turning to Turkey for wholesale footwear sourcing or mass shoe production, this article will unravel the secrets behind the explosive growth in Turkish shoe exports.

One key reason behind the rise in bulk footwear orders from Turkey is the country’s strategic location bridging Europe and Asia, making logistics smoother and more cost-effective. But that’s not all—Turkish manufacturers have invested heavily in cutting-edge technology and sustainable practices, ensuring their products meet the highest standards demanded by global markets. Could it be that Turkey’s commitment to innovation and eco-friendly production is reshaping the international footwear supply chain? Absolutely! Plus, the diversity of styles, from casual sneakers to luxury leather shoes, caters to a broad spectrum of buyers worldwide.

Moreover, global trends like the growing demand for ethical fashion and eco-conscious footwear have put Turkish producers in the spotlight. Buyers seeking reliable partners for bulk shoe imports find Turkey’s footwear industry perfectly aligned with these evolving market needs. So, if you’re curious about why bulk orders for export in the Turkish footwear market are booming, you’re about to discover the powerful factors fueling this dynamic industry’s success. Stay tuned as we dive deeper into the fascinating world of Turkey’s shoe export landscape!

Top 7 Reasons Why Bulk Orders for Turkish Footwear Exports Are Skyrocketing in 2024

Top 7 Reasons Why Bulk Orders for Turkish Footwear Exports Are Skyrocketing in 2024

In the past few years, Turkish footwear industry has been gaining a lot of attention worldwide, but 2024 marks an exceptional year where the bulk orders for Turkish footwear exports are skyrocketing like never before. This sudden surge is interesting to many market watchers and buyers across the globe. There are several reasons why the demand for Turkish-made shoes in large quantities increases dramatically. This article will explore the top 7 reasons behind this booming trend, shedding light on what makes Turkish footwear special and why bulk orders are pouring in from different continents.

1. Rich Tradition and Expertise in Shoemaking

Turkey has a long history of shoemaking that dates back centuries. Turkish craftsmen passed down their skills from generation to generation, blending traditional methods with modern technology. This heritage creates footwear products that are both durable and stylish. Buyers trust the quality and design expertise embedded in Turkish shoes, making them prefer placing large orders instead of smaller shipments from other countries.

2. Competitive Pricing Without Compromising Quality

One of the biggest reasons why bulk orders for Turkish footwear exports growing so fast is because Turkey offers competitive prices. Compared to European or North American manufacturers, Turkish producers provide cost-effective solutions without sacrificing the quality of materials or workmanship. For example, leather used in Turkish shoes is often sourced locally and treated with care, which reduces costs but keeps the shoes premium. Bulk buyers see this as a great opportunity to maximize profits while delivering excellent products to their customers.

3. Strategic Geographical Location

Turkey’s location bridging Europe and Asia gives it a unique advantage in global trade. Shipping times and costs are relatively lower for Turkish exports, especially to European countries and the Middle East. This geographic position attracts buyers who want faster delivery and less logistical hassle. Bulk orders become more practical when the supply chain is reliable and efficient, encouraging bigger purchases from international clients.

4. Wide Range of Styles and Customization Options

Turkish footwear manufacturers offer a vast variety of styles that cater to different markets and consumer preferences. From casual sneakers to formal leather shoes, boots, and sandals, there is something for every taste. Moreover, many factories provide customization options for bulk buyers, allowing them to request specific designs, colors, or branding. This flexibility helps Turkish producers stand out in the competitive export market, making it easier to attract large-scale orders.

5. Strong Focus on Sustainability and Ethical Production

In recent years, many consumers and companies became more conscious about sustainability and ethical production. Turkish footwear industry responded well by adopting greener materials and eco-friendly manufacturing processes. Several factories comply with international labor standards and environmental regulations, which appeal to responsible buyers worldwide. Bulk orders often come from companies that want to promote sustainable products, and Turkey’s footwear sector meets those demands increasingly well.

6. Government Support and Incentives

The Turkish government plays an active role in boosting exports through various support programs and incentives. These include tax benefits, export financing, and participation in international trade fairs. Such measures reduce the operational costs for manufacturers and encourage them to increase production capacity. As a result, Turkish footwear companies are more capable of handling large orders and satisfying international clients’ demands efficiently.

7. Growing Brand Recognition on Global Platforms

Over the last decade, Turkish footwear brands gain more visibility on global e-commerce and retail platforms. Collaborations with international designers and participation in major fashion events also helped elevate Turkey’s status as a key player in the footwear industry. As brand recognition grows, bulk buyers become more confident in placing larger orders, knowing that the products have proven market appeal.


Comparison Table: Turkish Footwear vs. Global Competitors (2024)

FeatureTurkeyChinaItalyVietnam
Average Production CostMediumLowHighLow
Quality of MaterialsHighMediumVery HighMedium
Delivery Time to Europe3-7 days20-30 days3-5 days15-20 days
Range of StylesVery WideWideLimitedWide
Sustainability PracticesIncreasingly StrongDevelopingVery StrongDeveloping
Customization AvailabilityHighMediumMediumMedium
Government Export SupportStrongModerateModerateModerate

Practical Examples of Bulk Order Success Stories

  • A European retailer ordered 50,000 pairs of leather boots from a Turkish manufacturer in early 2024. The order was fulfilled within 6 weeks, with the factory customizing the design based on the retailer’s specifications.
  • A Middle Eastern chain requested 30,000 pairs of sandals featuring eco-friendly materials. Turkish producers delivered on time, leveraging their sustainability focus to attract repeat orders.
  • An American fashion

How Turkey’s Footwear Industry is Revolutionizing Bulk Export Orders for Global Markets

How Turkey’s Footwear Industry is Revolutionizing Bulk Export Orders for Global Markets

Turkey’s footwear industry has been gaining serious attention from global markets recently, especially in the area of bulk export orders. The country, known for its rich tradition in leather craftsmanship and shoe making, is now revolutionizing how big orders are handled and delivered to meet the increasing demand worldwide. It is fascinating how Turkish producers manage to balance quality, price, and speed, which makes them stand out from competitors in other countries.

Historical Roots of Turkish Footwear Industry

The footwear industry in Turkey dates back centuries, rooted deeply in Ottoman-era leatherworking traditions. Small family businesses and artisans have passed down techniques through generations, creating a legacy of craftsmanship that still influences the industry today. Over the decades, Turkey evolved from mainly producing for local consumption to becoming a major player in the global export market. This shift was driven by several factors including improvements in technology, infrastructure, and a growing focus on international trade policies.

In the 1980s and 1990s, Turkey started to expand its manufacturing capabilities, investing in factories that could handle larger production volumes. The industry also began to diversify its product range, from traditional leather shoes to modern sneakers and fashion-oriented footwear. These changes laid the foundation for the bulk export orders boom we observe today.

Why Bulk Orders for Export Are Booming in Turkey

There are multiple reasons behind the surge in bulk export orders from Turkish footwear manufacturers:

  • Competitive Pricing: Turkish factories offer prices that are often lower than European or North American producers but without compromising much on quality.
  • Skilled Workforce: The country has a large pool of experienced shoemakers and designers who understand both traditional and contemporary styles.
  • Strategic Location: Located between Europe and Asia, Turkey serves as a convenient logistics hub, reducing shipping times and costs.
  • Government Support: Various incentives and export subsidies from the Turkish government encourage manufacturers to focus on international markets.
  • Advanced Technology: Many factories now use modern machinery and automated processes to increase production speed while maintaining precision.

Key Players and Their Strategies

Some notable Turkish footwear brands and manufacturers have adopted unique strategies to capitalize on bulk orders:

  • Flexible Production Schedules: They can adjust quickly to large orders without sacrificing smaller clients.
  • Customization Options: Offering tailored designs or modifications attracts big retailers who want exclusive products.
  • Strong Supply Chain Networks: Collaborations with local tanneries and material suppliers ensure steady raw material availability.
  • Quality Control Systems: Rigorous inspection processes help prevent defects, which is crucial for maintaining long-term export relationships.

Practical Examples of Bulk Export Success

Let’s look at a few examples illustrating how Turkish companies are handling big export orders effectively:

  1. A major Turkish sneaker manufacturer recently fulfilled a single order of 500,000 pairs for a European sports brand within just three months, thanks to automated assembly lines and efficient workforce management.
  2. A leather shoe exporter based in Istanbul doubled its monthly production capacity after partnering with local leather suppliers, enabling it to meet growing demand from the Middle East.
  3. Some companies have adopted eco-friendly production methods to appeal to environmentally conscious consumers, which in turn has opened new bulk orders from Western markets looking to reduce carbon footprints.

Comparing Turkish Footwear Industry with Other Countries

CountryPricingProduction SpeedQualityExport Volume
TurkeyModerate-LowFastHighGrowing Rapidly
ChinaLowVery FastMediumVery Large
ItalyHighModerateVery HighStable
VietnamLowModerateMediumGrowing

Turkey’s footwear industry sits in a sweet spot between pricing and quality. While China leads in sheer volume, Turkey offers better quality than many low-cost countries and much faster delivery than Italy or other European producers.

Challenges Still Facing the Industry

Despite the progress, some challenges remain:

  • Currency Fluctuations: The Turkish lira’s instability sometimes complicates pricing agreements with foreign buyers.
  • Supply Chain Disruptions: Global events like pandemics or political tensions can affect raw material imports.
  • Environmental Regulations: Increasing global focus on sustainable production requires investments that may slow down some manufacturers.
  • Competition: Other emerging markets in Asia and Eastern Europe are trying to capture some of Turkey’s export share.

What This Means for Global Markets

For buyers worldwide, Turkey’s footwear industry offers a reliable source for bulk orders with attractive price-quality balance. Retailers and brands seeking to diversify supply chains and reduce lead times find Turkey an appealing alternative. Moreover, the ongoing improvements in technology and production capacity suggest that Turkish exporters will continue to gain market share.

Here’s a simple breakdown of benefits for global buyers ordering in bulk from Turkey:

  • Reduced Shipping Times: Proximity to Europe and Asia reduces delays.
  • High Customization Potential: Access to skilled designers and manufacturers.
  • Competitive Pricing: Cost-effective solutions compared to Western Europe.
  • Quality Assurance: Strong quality control standards mean fewer returns

The Impact of Quality and Cost-Effectiveness on Turkish Footwear Bulk Export Demand

The Impact of Quality and Cost-Effectiveness on Turkish Footwear Bulk Export Demand

The Turkish footwear industry has been seeing a significant uptick in bulk export orders recently, driven by a combination of factors that are making it a preferred supplier on the global stage. Quality and cost-effectiveness stand out as two major elements shaping this growing demand, but there’s more complexity behind why buyers from Europe, the Middle East, and even North America choose Turkish footwear manufacturers for their large scale orders. Understanding these dynamics gives insight into how Turkey’s footwear sector is evolving and what makes it competitive internationally.

Why Quality Matters in Turkish Footwear Bulk Export Demand

Turkish shoes have long been appreciated for their craftsmanship and durability. The industry, which has roots going back to the Ottoman times, has modernized substantially over the past few decades, investing heavily in technologies and skilled labor. This blend of tradition and innovation results in footwear products that can meet diverse market requirements.

  • Turkish manufacturers use a variety of materials, including natural leather, synthetic fabrics, and eco-friendly alternatives.
  • Strict quality control processes are implemented to ensure consistency across large orders.
  • Many factories are certified by international quality standards, which reassures overseas clients about product reliability.

Because bulk orders often involve thousands of pairs, any inconsistency in quality could lead to costly returns or damage to the buyer’s brand reputation. Turkish producers have responded by improving their inspection systems and offering customization options, which help in fulfilling complex specifications demanded by foreign retailers or wholesalers.

Cost-Effectiveness Boosting Bulk Order Volumes

Another reason why bulk orders for export are booming is Turkey’s ability to balance cost with quality. Buyers are looking for footwear suppliers who can provide competitive pricing without compromising on the product’s durability or design.

  • Labor costs in Turkey remain relatively lower compared to Western Europe and North America.
  • The geographical location of Turkey provides logistic advantages, reducing shipping times and costs to major markets.
  • Currency fluctuations sometimes make Turkish exports even more attractive to international buyers.

This cost efficiency is particularly crucial for companies that operate on thin profit margins or target price-sensitive consumers. When buying in bulk, small per-unit savings can translate into substantial overall cost reductions, making Turkish footwear very appealing.

Historical Context: The Evolution of Turkey’s Footwear Export Industry

The Turkish footwear sector has not always been this export-friendly. Historically, most production was focused on the domestic market with limited international reach. The transformation began in the late 20th century when Turkey started opening its economy and investing in export-oriented industries.

  • The 1980s and 1990s saw significant government incentives aimed at boosting textile and footwear exports.
  • Private sector entrepreneurs began modernizing factories and adopting international marketing strategies.
  • Free trade agreements with the EU and other regions helped reduce tariffs and facilitated smoother trade flows.

This historical evolution laid the foundation for today’s export boom, allowing Turkey to become one of the top footwear exporters worldwide.

Key Factors Driving Bulk Export Orders From Turkish Manufacturers

To sum up, several important factors are driving the surge in bulk export orders from Turkey’s footwear producers:

  1. High product quality resulting from skilled craftsmanship and rigorous quality checks.
  2. Competitive pricing due to efficient production methods and favorable labor costs.
  3. Strategic location providing easy access to Europe, Asia, and Africa markets.
  4. Wide product variety, offering everything from casual shoes to luxury leather boots.
  5. Customization capabilities that tailor products to buyers’ needs.
  6. Strong supplier relationships developed over years of consistent service and delivery.

These factors combine to make Turkey a reliable and attractive source for bulk footwear orders.

Comparison With Other Leading Footwear Exporters

When compared to other major footwear-exporting countries like China, Vietnam, and Italy, Turkey holds some unique advantages and challenges.

CountryStrengthsWeaknesses
TurkeyQuality craftsmanship, cost-effective labor, geographic proximity to EuropeSmaller production scale than China, occasional currency volatility
ChinaMassive production capacity, low costsConcerns over quality inconsistency, longer shipping times to Europe
VietnamCompetitive pricing, growing industryLess established brand reputation, smaller product variety
ItalyPremium quality, luxury brandingHigh production costs, less suitable for mass bulk orders

This mix of pros and cons explains why many buyers choose Turkey for medium-to-large bulk orders, especially when balancing cost and quality is crucial.

Practical Examples of Turkish Footwear Export Success

Some practical examples illustrate Turkey’s bulk export boom:

  • A major European retailer recently placed an order for 50,000 pairs of leather sneakers to be distributed across its stores in Germany and France.
  • Middle Eastern wholesalers consistently source traditional leather sandals and boots in bulk from Turkish producers, capitalizing on both design and price.
  • Online marketplaces in North America have partnered with Turkish factories to supply affordable yet stylish footwear for the growing e-commerce segment.

These examples underscore how Turkish footwear manufacturers cater

What Makes Turkish Footwear Bulk Orders a Game-Changer for International Retailers?

What Makes Turkish Footwear Bulk Orders a Game-Changer for International Retailers?

What Makes Turkish Footwear Bulk Orders a Game-Changer for International Retailers?

The Turkish footwear industry has been catching the eye of many international retailers recently. Bulk orders from Turkey have surged, and this trend seems not to slow down anytime soon. But why Turkish footwear bulk orders become a game-changer for businesses outside Turkey? What is driving this boom in exports? Let’s dive deep into the topic and explore the factors behind this phenomenon that is reshaping global footwear sourcing.

Turkish Footwear Industry: A Brief Historical Context

Turkey’s footwear sector has a long tradition dating back to the Ottoman Empire, where leather craftsmanship was highly respected. Over the decades, the industry evolved significantly, combining traditional skills with modern manufacturing technologies. Today, Turkey is one of the leading footwear producers in Europe and Asia, known for quality, design, and competitive pricing.

The country’s geographical position also plays a crucial role in its export success. Sitting at the crossroads of Europe and Asia, Turkey offers fast shipping routes to many major global markets, reducing delivery times compared to competitors in East Asia. This advantage become especially important for retailers who want to replenish stock quickly.

Why Bulk Orders for Export Are Booming

Several reasons explain why bulk orders of Turkish footwear have been booming in recent years. Here are some major points:

  • Cost Efficiency: Turkish factories provide a balance between quality and reasonable prices. Labor costs in Turkey are lower than in Western Europe but higher than in China or Vietnam, which sometimes results in better craftsmanship without sacrificing affordability.

  • High-Quality Materials: Turkey is famous for its leather production. Many footwear manufacturers source local leather, which is known for durability and comfort. This local sourcing reduces material costs and enhances the overall product quality.

  • Flexible Production Capacity: Turkish factories often have the ability to switch between large-scale and small-scale production runs quickly. This flexibility attracts retailers who need customized orders or seasonal collections without committing to huge quantities.

  • Strong Design Capabilities: Turkish designers have started to set trends, not just follow them. The blend of European and Middle Eastern influences creates unique designs that appeal internationally.

  • Government Support and Incentives: The Turkish government has been supporting export activities through subsidies, tax breaks, and trade agreements, making it easier for manufacturers to compete globally.

What Makes Bulk Orders From Turkey So Appealing?

International retailers looking for reliable suppliers often face challenges with quality, delivery times, and cost. Turkish footwear bulk orders address these concerns in several ways:

  1. Consistent Quality Control
    Unlike some markets where quality varies greatly, many Turkish factories implement rigorous quality control processes. This consistency helps retailers avoid returns or customer dissatisfaction.

  2. Reduced Lead Times
    Proximity to major markets in Europe and the Middle East means faster shipping options. Retailers can receive bulk shipments much quicker compared to sourcing from Asia.

  3. Customization Options
    Turkish manufacturers often work closely with clients to develop exclusive designs or private label products. This collaboration is less common with larger suppliers in other regions.

  4. Sustainability Initiatives
    Some Turkish producers also emphasize eco-friendly production, using vegetable-tanned leather and minimizing waste. This aligns well with growing consumer demand for sustainable fashion.

Comparing Turkish Footwear Bulk Orders to Other Markets

Here’s a quick comparison table showing how Turkish footwear bulk orders stack up against other major sourcing countries:

FactorTurkeyChinaVietnamItaly
Average CostModerateLowLowHigh
QualityHighVariableGoodVery High
Lead TimeShort to MediumLongMediumShort
Design InnovationGrowingLimitedLimitedExcellent
SustainabilityIncreasing focusLow to ModerateLow to ModerateHigh
Production FlexibilityHighLow to MediumMediumLow

This table shows why many international retailers are turning their attention to Turkey for bulk purchases. The balance between cost, quality, and speed is difficult to beat.

Practical Examples of Turkish Footwear Export Success

  • A European fashion retailer recently switched 60% of its footwear sourcing from Asia to Turkey. The move led to 15% reduction in shipping delays and a noticeable improvement in product durability, resulting in fewer customer complaints.

  • An American boutique chain collaborated with a Turkish manufacturer to launch a private label line, featuring leather boots inspired by Anatolian designs. This collection became a bestseller in the region within months.

  • Turkish exports to the Middle East have grown by more than 25% over the last five years, driven by demand for both traditional and modern footwear styles.

Key Factors Driving Future Growth

The Turkish footwear industry’s export boom shows no signs of slowing because of several ongoing developments

Exploring Emerging Trends Driving Bulk Export Orders in Turkey’s Footwear Sector

Exploring Emerging Trends Driving Bulk Export Orders in Turkey’s Footwear Sector

Turkey’s footwear industry has been catching many eyes around the world lately, especially for its booming bulk export orders. There’s a lot of buzz about why the Turkish footwear sector is suddenly experiencing such an increase in large-scale purchases from foreign markets. While some observers might think it’s just a coincidence or a short-term trend, the reality is much deeper. Several emerging trends are driving this surge, reflecting both how Turkey’s industry adapt to global demands and how it leverages its unique strengths.

The Rise of Turkey in Global Footwear Markets

Historically, Turkey has always had a strong tradition in leather and shoe production, dating back centuries. The country’s geographic location, bridging Europe and Asia, made it a natural hub for trade routes. But the modern Turkish footwear industry really started growing in the late 20th century when factories began to modernize and adopt new technologies. This helped them compete not just locally, but on international stages too.

By the 2000s, many Turkish shoe manufacturers were exporting to Europe, the Middle East, and even parts of Asia. But recently, something changed. Bulk export orders—those large shipments that companies place to stock up retail shelves or supply chains—began to rise dramatically. This is not just about quantity but also about the quality and variety of products Turkey can offer.

Why Bulk Orders for Export Are Booming

Several factors contribute to this boom in bulk export orders. Below are some of the key reasons:

  • Competitive Pricing: Turkish manufacturers offer shoes at prices often lower than European or American competitors due to lower labor costs and efficient production methods.

  • Quality Improvement: The industry has invested heavily in improving the quality of materials and craftsmanship, making Turkish shoes desirable for high-end markets as well as budget-friendly options.

  • Quick Turnaround Times: Many buyers prefer Turkey because of its relatively close proximity to Europe, allowing faster shipping times compared to Asian suppliers.

  • Diverse Product Range: From casual sneakers to formal leather shoes, the Turkish footwear sector caters to many tastes and market segments.

  • Government Support: Various incentives and export promotions by the Turkish government encourage manufacturers to expand their export volumes.

  • Sustainability Focus: Increasingly, Turkish manufacturers adopt eco-friendly production practices, appealing to environmentally conscious buyers abroad.

Emerging Trends Shaping Bulk Export Demand

The footwear sector in Turkey is not just riding on old strengths but evolving rapidly. Some emerging trends that drives the bulk orders include:

  1. Customization and Flexibility
    Buyers now want more than just mass-produced shoes; they look for customized designs and flexible order quantities. Turkish factories have adapted by offering modular production lines and faster prototyping.

  2. Integration of Smart Technologies
    Some Turkish producers are experimenting with smart footwear, embedding wearable tech or using advanced materials for comfort and durability.

  3. E-commerce Driven Demand
    With global online sales growing, retailers and online platforms want bulk shipments to meet fast-moving consumer demands. Turkey’s producers partner with e-commerce giants for large export contracts.

  4. Reshoring and Nearshoring Trends
    Companies in Europe and the US reconsidering supply chains due to geopolitical tensions and shipping delays increasingly turn to Turkey as a nearshore supplier, boosting bulk orders.

  5. Focus on Sustainable and Ethical Production
    Consumers worldwide demand transparency and sustainability. Turkish footwear companies adopt eco-friendly tanning processes, recycled materials, and fair labor practices to attract bulk buyers.

Comparing Turkey’s Footwear Export with Other Countries

It’s helpful to put Turkey’s success in context by comparing with other major footwear exporters, like China, Italy, and Vietnam.

CountryStrengthsWeaknessesBulk Export Trends
TurkeyGeographic advantage, quality, priceSmaller scale than ChinaRapid growth in bulk orders
ChinaMassive production capacity, low costLonger shipping times, quality issuesBulk orders stable but shifting
ItalyHigh-end luxury, craftsmanshipHigh prices, smaller volumesBulk orders steady but niche
VietnamCompetitive pricing, growing capacityLess variety in premium productsIncreasing bulk exports

Turkey often balances between the volume of China and the quality of Italy, making it attractive for many international buyers seeking both.

Practical Examples of Bulk Export Success

  • A leading Turkish footwear company recently signed a contract to supply 500,000 pairs of leather shoes to a major European retail chain over the next year.

  • Another manufacturer specialized in sports shoes secured bulk orders from Middle Eastern distributors, thanks to their quick production and shipping times.

  • Turkish exporters have started collaborating with global fashion brands to produce exclusive shoe lines, ordered in bulk for seasonal collections.

Challenges and Opportunities Ahead

Despite the promising trends, there are still challenges. The global economic uncertainty sometimes impacts demand, and fluctuating raw material prices can squeeze manufacturers’ margins. Plus

Conclusion

In summary, the Turkish footwear industry has established itself as a formidable player in the global market, particularly through its ability to handle bulk orders for export efficiently. With a rich tradition of craftsmanship combined with modern manufacturing technologies, Turkish producers deliver high-quality, stylish, and durable footwear that meets diverse international standards. The industry’s strategic location, competitive pricing, and commitment to sustainability further enhance its appeal to global buyers. Moreover, the strong infrastructure supporting logistics and export processes ensures timely delivery and smooth transactions. As demand continues to grow worldwide, Turkish footwear manufacturers are well-positioned to expand their reach and solidify long-term partnerships. For businesses seeking reliable suppliers capable of fulfilling large-scale orders without compromising quality, exploring opportunities within Turkey’s footwear sector can prove highly advantageous. Embracing this dynamic market not only supports economic growth but also opens doors to innovative designs and competitive advantages in the footwear industry.