When it comes to sourcing high-quality footwear at unbeatable prices, Turkish wholesale shoes and slippers for global markets have become an irresistible choice for retailers and distributors worldwide. But what makes Turkish wholesale shoes stand out in the fiercely competitive global market? Why should businesses consider tapping into Turkey’s thriving footwear industry for their next big inventory order? If you’ve ever wondered about the secret behind the booming success of Turkey’s wholesale shoe suppliers, this article will unravel the key reasons why they are dominating international markets and how you can benefit from this trend.
Turkey has long been recognized as a powerhouse in the footwear industry, blending traditional craftsmanship with cutting-edge technology to produce stylish, durable, and affordable shoes and slippers. With an extensive range of designs—from elegant leather shoes to cozy, eco-friendly slippers—Turkish manufacturers cater to diverse tastes and market demands. Could this be the ultimate solution for retailers aiming to offer unique products that combine fashion, comfort, and affordability? Absolutely! By choosing Turkish wholesale footwear suppliers, businesses gain access to premium quality shoes and slippers that meet international standards without breaking the bank.
Moreover, the strategic location of Turkey as a bridge between Europe and Asia ensures fast and reliable shipping options, making it easier than ever to distribute wholesale Turkish shoes across continents. Add to that the country’s commitment to sustainability and innovation, and you have a winning combination that appeals to eco-conscious consumers and trendsetters alike. Ready to explore why Turkish wholesale shoes and slippers for global markets should be on your radar? Keep reading to discover the top benefits, market insights, and tips for sourcing the best footwear from Turkey’s vibrant wholesale industry.
Top 7 Reasons Why Turkish Wholesale Shoes and Slippers Dominate Global Markets
Turkish shoes and slippers have been making waves in global markets for many years now. You might wonder why Turkish wholesale shoes and slippers dominate worldwide shelves, and what makes them special compared to others. The truth is, Turkey has a longstanding tradition in footwear manufacturing, combining craftsmanship with modern technology that attract buyers from all over the world. If you look closely, there are many reasons why choosing Turkish wholesale shoes and slippers for global markets is a smart move for retailers and distributors alike.
Top 7 Reasons Why Turkish Wholesale Shoes and Slippers Dominate Global Markets
Rich Heritage and Craftsmanship
Turkey’s history in shoemaking goes back centuries, with artisans passing down skills through generations. This heritage results in products which have a unique balance of tradition and innovation. Unlike mass-produced footwear from other countries, Turkish shoes often feature hand-finished touches that enhance quality and appeal.Competitive Pricing Without Compromising Quality
One of the main reasons Turkish wholesale shoes and slippers are preferred globally is their affordability. While maintaining high standards, Turkish manufacturers offer prices that are often lower than European competitors. This price-quality ratio makes Turkish footwear attractive for importers who want to maximize profit margins.Wide Variety of Styles and Designs
From elegant leather shoes to comfortable casual slippers, Turkish producers cover an extensive range of styles. This variety caters to different markets and customer preferences, whether it’s formal business shoes or leisure footwear. Moreover, many factories can customize designs to meet specific client needs, which is a big plus for wholesalers.Use of High-Quality Materials
Turkish shoe manufacturers source fine leathers, fabrics, and synthetic materials to ensure durability and comfort. For example, natural leather sourced from local tanneries is renowned for its breathability and longevity. This focus on materials means the shoes last longer, reducing returns and increasing customer satisfaction.Strong Infrastructure and Production Capacity
Turkey is strategically located between Europe and Asia, which facilitates efficient shipping and logistics. Turkish factories are equipped with modern machinery and skilled workers, allowing mass production without losing quality. This means wholesalers can rely on timely deliveries even for large orders, an essential factor in global trade.Commitment to Sustainability and Ethical Production
In recent years, many Turkish footwear manufacturers have adopted eco-friendly practices. They reduce waste, use sustainable materials, and ensure fair working conditions. This appeals to environmentally conscious consumers and businesses aiming to improve their corporate social responsibility profiles.Government Support and Export Incentives
The Turkish government actively supports the footwear industry through subsidies, training programs, and export promotions. These initiatives help manufacturers improve product quality and compete internationally. As a result, Turkish shoes and slippers have become more visible in global trade fairs and markets.
Turkish Wholesale Shoes And Slippers For Global Markets: Why Choose?
Choosing Turkish shoes and slippers for wholesale means tapping into a market that values quality, variety, and affordability. Here are some practical reasons why many global retailers prefer Turkey as a sourcing hub:
- Flexible MOQ (Minimum Order Quantity): Many Turkish suppliers offer flexible order sizes, which is helpful for small and medium businesses testing new products.
- Fast Turnaround Times: Due to advanced production lines, Turkish factories can fulfill orders quickly, which is crucial for seasonal footwear demand.
- Customization Options: Whether it’s branding, color, or design, Turkish manufacturers often welcome customization requests to help retailers stand out.
- Reliable Quality Control: Turkish factories usually have strict quality control processes, reducing the risk of defective products reaching customers.
- Wide Export Network: With established export channels, Turkish suppliers can ship worldwide efficiently, reducing logistical hassles for buyers.
Comparison Table: Turkish Shoes vs. Other Major Footwear Producing Countries
| Feature | Turkey | China | Italy | Vietnam |
|---|---|---|---|---|
| Price | Moderate to Low | Very Low | High | Low |
| Craftsmanship | Traditional + Modern | Mostly Mass Production | High-End Artisan | Mass Production |
| Material Quality | High (especially leather) | Varies | Premium | Medium |
| Production Capacity | Large with flexibility | Very Large | Limited | Large |
| Customization | Widely Available | Limited | Available but Expensive | Limited |
| Sustainability Efforts | Increasing | Growing | Strong | Moderate |
| Export Logistics | Excellent due to Location | Good | Good | Good |
Practical Examples of Turkish Wholesale Shoes in Global Markets
- A European fashion brand sourcing elegant leather loafers from Istanbul-based manufacturers to capitalize on affordable luxury.
- Middle Eastern retailers importing comfortable, stylish slippers made in Turkey to cater to both local and tourist customers.
- North American wholesalers buying bulk casual sneakers from Turkey for online marketplaces, benefiting from quick
How Turkish Wholesale Footwear Combines Quality and Affordability for International Buyers
How Turkish Wholesale Footwear Combines Quality and Affordability for International Buyers
In recent years, Turkey has become one major player in the global footwear market. Many international buyers look for options that offer both quality and affordability, and Turkish wholesale shoes and slippers are increasingly meeting those demands. It’s not just about cheap production but also about craftsmanship, material choice, and manufacturing processes that make Turkish footwear stand out. If you wondering why Turkish wholesale shoes and slippers for global markets are gaining attention, you are in the right place to understand the whole picture.
Why Turkish Wholesale Shoes and Slippers Are Popular Worldwide
Turkey’s strategic location between Europe and Asia gives it a unique advantage in trade. This geographical benefit allows quicker shipping times to Europe, the Middle East, and even parts of Asia. Many wholesalers find that importing Turkish footwear results in lower delivery costs and faster restocking times compared to other countries. Besides logistics, Turkish footwear brands have been improving their designs and quality standards significantly over the last decades.
Historically, Turkey has a rich tradition in leather craftsmanship and textile production, which directly impacts the quality of shoes and slippers. Regions like Istanbul, Izmir, and Gaziantep have been centers for leather goods manufacturing for centuries. This experience has been passed down generations, combined with modern technology, to produce footwear that can compete internationally.
Quality Features You Can Expect from Turkish Wholesale Footwear
- Use of genuine leather and high-quality synthetic materials
- Skilled artisans involved in handcrafting certain shoe components
- Rigorous quality control to ensure durability and comfort
- Variety of designs from classic to trendy, meeting diverse market needs
- Compliance with international standards for safety and environmental impact
When you compare Turkish shoes with those from other manufacturing hubs, you often find a balance of durability and style that many buyers appreciate. For instance, Italian shoes might be more luxurious but come at a higher price, while Chinese manufacturers might offer lower prices but sometimes compromise on material quality. Turkish wholesalers often hit a sweet spot in between.
Affordability Without Sacrificing Quality
Many international buyers worry that affordable footwear means lower quality. However, Turkish manufacturers managed to optimize their production costs without cutting corners. This is done through:
- Efficient supply chain management within Turkey
- Access to locally sourced raw materials reducing import costs
- Investment in modern machinery that speeds up production and reduces waste
- Competitive labor costs compared to Western countries
- Government incentives supporting export-oriented businesses
For example, a wholesale buyer from Europe importing slippers from Turkey could get premium leather slippers at prices 20-30% lower than similar products coming from Italy or Spain. This price difference is significant for retailers who want to maintain good profit margins while offering customers quality products.
Turkish Wholesale Shoes and Slippers for Global Markets: Why Choose?
Choosing Turkish footwear suppliers means you also benefit from flexibility and customization options. Many manufacturers offer private label services allowing buyers to add their brand logos or customize the styles to fit specific market trends. This is especially useful for small to medium-sized enterprises looking to differentiate their product lines without investing heavily in design or production facilities.
In addition, Turkey’s footwear industry has adapted to the needs of various global markets. Whether you need winter boots for colder climates or light slippers for tropical areas, Turkish manufacturers can provide a wide range of options. Their experience exporting to Europe, the Americas, and the Middle East means they understand different regulatory requirements and consumer preferences well.
Comparing Turkish Footwear with Other Global Suppliers
Let’s look at a simple comparison table showing some key factors for wholesale buyers:
| Factor | Turkey | China | Italy | Vietnam |
|---|---|---|---|---|
| Average Price Level | Medium | Low | High | Low-Medium |
| Quality Consistency | High | Variable | Very High | Medium-High |
| Lead Time | Medium (fast to Europe) | Medium-Long | Medium | Medium-Long |
| Design Variety | Wide, customizable | Wide but less unique | Limited, luxury focus | Moderate |
| Compliance & Standards | Strong | Improving | Very Strong | Developing |
This table shows that Turkish wholesalers offer a competitive mix of price, quality, and design flexibility that appeal to many international buyers who want reliable suppliers.
Practical Tips for Buyers Interested in Turkish Wholesale Footwear
- Visit trade fairs like Istanbul Footwear Fair to meet suppliers face-to-face.
- Request samples before making large orders to verify quality.
- Consider suppliers that offer OEM/ODM services for brand customization.
- Check for certifications like ISO or leather quality standards.
- Negotiate minimum order quantities and payment terms upfront.
- Factor in shipping options and customs regulations relevant to your country.
By doing thorough research and establishing good communication, buyers can avoid common pitfalls such as receiving subpar products or
Exploring the Unique Craftsmanship Behind Turkish Wholesale Shoes and Slippers
Exploring the Unique Craftsmanship Behind Turkish Wholesale Shoes and Slippers
When it comes to footwear, Turkey has long been known for its rich tradition of shoemaking, especially in the wholesale market. The Turkish wholesale shoes and slippers industry has grown significantly over the years, blending centuries-old craftsmanship with modern manufacturing techniques. This unique combination makes Turkish footwear stand out in global markets. The story behind these products is not just about utility but also about culture, heritage, and artistic expression. Many buyers from around the world are now looking into Turkish wholesale shoes and slippers for their quality and design.
The History and Tradition of Turkish Footwear Craftsmanship
The roots of shoemaking in Turkey goes back centuries, with artisans passing their skills from generation to generation. Originally, many of these shoes and slippers were handmade in small workshops, using natural materials such as leather, felt, and wool. Over time, these methods evolved, but the core craftsmanship remained intact. The Ottoman Empire played a crucial role in shaping the styles and techniques that are still seen today in Turkish shoes.
In cities like Istanbul, Bursa, and Gaziantep, traditional shoemaking is more than just a job; it’s a cultural identity. The famous “Yemeni” shoes, for example, are a type of handmade leather shoe that reflects a deep respect for natural materials and durability. These shoes were initially designed for daily use but have also become a fashionable choice in modern times.
Why Turkish Wholesale Shoes and Slippers Are Popular Globally
Turkish wholesale shoes and slippers have found their way into many international markets, including Europe, the Middle East, and North America. There are several reasons why global buyers prefer Turkish footwear over others:
- Quality Materials: Turkish manufacturers use high-quality leather, textiles, and other materials, which result in durable and comfortable footwear.
- Affordable Prices: Due to efficient production methods and lower labor costs compared to Western countries, Turkish shoes and slippers offer a competitively priced option without sacrificing quality.
- Variety of Designs: Whether it’s classic leather shoes, casual sneakers, or traditional slippers, Turkish factories produce a wide range of styles catering to different tastes.
- Customization Options: Many Turkish wholesalers offer customization, allowing international clients to request specific designs, colors, or sizes.
- Timely Delivery: With Turkey’s strategic location bridging Europe and Asia, shipping times to many regions are shorter compared to other manufacturing countries.
How Turkish Wholesale Shoes and Slippers Meet Global Market Needs
Understanding the global market demands is crucial for any industry, and Turkish footwear manufacturers have adapted well to these needs. The international market requires shoes that are not only fashionable but also functional and eco-friendly. Turkish companies have responded by integrating sustainable practices and modern technology into their production lines.
Consider this simple comparison of Turkish wholesale shoes and slippers versus other countries’ products:
| Feature | Turkish Footwear | Other Countries (e.g., China, India) |
|---|---|---|
| Material Quality | High-grade leather and fabrics | Varies, often synthetic materials |
| Price Competitiveness | Moderate, good value for quality | Generally lower priced but quality varies |
| Design Variety | Wide range, traditional + modern | Often mass-produced, less variety |
| Production Speed | Efficient with modern tech | Fast, large-scale production |
| Sustainability Efforts | Increasingly eco-conscious | Varies widely |
Examples of Popular Turkish Wholesale Shoes and Slippers
To understand better what Turkey offers to the global market, here are some examples of popular footwear categories:
- Leather Moccasins: Soft and flexible, perfect for casual wear.
- Traditional Ottoman Slippers: Often ornately designed, suitable for both indoor and outdoor use.
- Sport Sneakers: Combining modern design with traditional craftsmanship.
- Comfort Sandals: Ergonomic designs using leather or synthetic soles.
- Winter Boots: Made with wool or felt lining for colder climates.
What Buyers Should Know Before Choosing Turkish Wholesale Shoes and Slippers
If you are considering sourcing shoes and slippers from Turkey, there are few practical tips worth keeping in mind:
- Check for product certifications ensuring quality and safety standards.
- Request samples before placing large orders to verify the craftsmanship.
- Understand the sizing charts thoroughly since Turkish sizes may differ slightly.
- Be aware of import regulations and customs duties relevant to your country.
- Build a relationship with reliable suppliers who can offer consistent quality.
The Future of Turkish Wholesale Shoes and Slippers in Global Markets
The footwear industry in Turkey is not standing still. New technologies such as 3D printing, digital design, and sustainable manufacturing are slowly being integrated into traditional processes. This hybrid approach ensures that Turkish shoes and slippers remain competitive and appealing worldwide.
Additionally, Turkey’s geographic location plays an important role in logistics. Being close to Europe, Asia, and the Middle East, Turkish manufacturers can serve diverse markets efficiently, reducing shipping times
What Makes Turkish Wholesale Shoes the Best Choice for Global Retailers in 2024?
What Makes Turkish Wholesale Shoes the Best Choice for Global Retailers in 2024?
In the fast-paced world of global footwear trading, Turkish wholesale shoes have been rising steadily as a preferred option for many retailers across the world. This trend doesn’t just happen out of nowhere, but there are many reasons why Turkish shoes and slippers hold a special place in international markets. From the rich history of shoemaking in Turkey to the modern manufacturing techniques combined with cost efficiency, this article explores why Turkish wholesale shoes and slippers are becoming the top choice for global buyers in 2024.
The Legacy and Craftsmanship Behind Turkish Shoes
Turkey has a long tradition of shoemaking that goes back centuries. Historically, the country was a hub on the Silk Road, where many goods, including leather and shoes, were traded and crafted with great skill. This heritage still influences the quality and style of Turkish shoes today. Artisans in Turkey often mix traditional methods with modern technology, which result in footwear that not just looks good but lasts long. This blend of old and new is something many global retailers finds attractive because it mean the shoes can cater to a wide spectrum of customers.
Why Choose Turkish Wholesale Shoes and Slippers for Global Markets?
There are multiple reasons why wholesalers and retailers prefer Turkish-made shoes. Below are some key points explaining their popularity:
- High Quality Materials: Turkish manufacturers usually source leather and other materials locally, which are known to be durable and comfortable.
- Affordable Pricing: Compared to European or American brands, Turkish shoes are often priced more competitively, allowing retailers to maximize their profit margins.
- Wide Variety and Styles: From elegant leather dress shoes to casual slippers and trendy sneakers, Turkey offers a vast range of designs that appeal to different markets.
- Quick Turnaround Times: Proximity to Europe and the Middle East allows for faster shipping and production times than many Asian suppliers.
- Customization Options: Many Turkish factories offer bespoke production and private label services, which is a big plus for retailers wanting unique products.
- Sustainability Efforts: Increasingly, Turkish manufacturers are adopting eco-friendly materials and ethical labor practices, appealing to conscious consumers.
Comparing Turkish Footwear to Other Global Markets
It’s important to see how Turkish wholesale shoes stack up against other major sourcing countries like China, India, and Vietnam. Here’s a simple comparison table to show the differences:
| Aspect | Turkey | China | India | Vietnam |
|---|---|---|---|---|
| Quality of Materials | High, often leather | Varies, synthetic common | Good, leather & textiles | Moderate, growing focus |
| Pricing | Competitive, mid-range | Generally low-cost | Low to mid-range | Low to mid-range |
| Production Speed | Fast, especially to Europe | Very fast, mass production | Variable, slower | Fast, increasing capacity |
| Design Variety | Wide, stylish and classic | Very wide, trendy | Traditional styles focus | Growing modern styles |
| Customization | Strong, bespoke options | Limited, mass production | Moderate | Moderate |
This table shows that Turkey stands out especially in quality and design, which are crucial factors in global retail markets.
Practical Examples of Turkish Shoe Success in International Markets
Many global brands and independent retailers have already tapped into the potential of Turkish footwear. For example:
- A European retailer specializing in leather boots saw a 30% increase in sales after switching to Turkish wholesale suppliers due to better quality and timely delivery.
- A US-based boutique offering ethnic and handmade slippers found Turkish designs appealing to their customers because of the authentic craftsmanship.
- Middle Eastern markets have favored Turkish sandals and slippers, especially during summer months, because they combine comfort with traditional aesthetics.
These examples show how Turkish shoes are not just products but solutions that meet diverse market needs.
What Retailers Should Know When Sourcing from Turkey
If you are considering Turkish wholesale shoes for your global business, here are some tips that might help you:
- Research the Manufacturer: Not all suppliers in Turkey are the same. Visit factories or request samples before large orders.
- Understand Import Regulations: Depending on your country, customs duties and certifications might differ.
- Negotiate Payment Terms: Many Turkish suppliers are open to flexible payment methods which can help cash flow.
- Inspect Quality Regularly: Even with good reputation, quality control is important to avoid surprises.
- Stay Updated on Fashion Trends: Turkish manufacturers often innovate quickly, so keeping in touch helps you stock trendy items.
The Future Outlook for Turkish Wholesale Shoes and Slippers
Looking ahead, the Turkish footwear industry is expected to grow further thanks to government support and increasing export incentives. New technologies like 3D printing and automation are slowly being integrated into production lines, which will improve efficiency without losing the artisanal touch. Furthermore, the rise in eco-conscious buyers globally pushes
Step-by-Step Guide to Sourcing Premium Turkish Wholesale Shoes and Slippers for Your Business
Step-by-Step Guide to Sourcing Premium Turkish Wholesale Shoes and Slippers for Your Business
When it comes to finding high-quality shoes and slippers for your retail or online shop, Turkey has become a hotspot for many businesses worldwide. Turkish wholesale shoes and slippers have a strong reputation for their craftsmanship, variety, and competitive pricing. But how do you start sourcing these products without getting lost in the sea of suppliers? This guide will take you through the essential steps, while also explaining why Turkish footwear is a popular choice in global markets.
Why Turkish Wholesale Shoes and Slippers for Global Markets?
Turkish shoes and slippers offer a unique blend of tradition and innovation. Turkey has a long history in leatherworking and shoemaking, dating back centuries. Many factories combine old artisanal skills with modern production techniques to produce footwear that is both stylish and durable. This is why customers from Europe, the Middle East, Asia, and even the Americas prefer Turkish footwear.
Some key points to keep in mind about Turkish wholesale shoes and slippers:
- High-quality materials: Turkish manufacturers often use genuine leather, suede, and durable textiles.
- Competitive pricing: Compared to European producers, Turkey offers lower production costs without sacrificing quality.
- Variety: From casual sneakers, elegant leather shoes, to comfortable slippers, the range is vast.
- Export-friendly: Many Turkish suppliers understand international shipping and customs procedures, making global trade smoother.
Step 1: Research the Market and Define Your Target Audience
Before you dive into sourcing, it’s important to understand your own market. Which kind of shoes or slippers do your customers prefer? Are you targeting a luxury segment, or more affordable everyday footwear? Knowing this helps you filter suppliers and products.
Consider factors like:
- Age group and gender preferences
- Seasonal variations (summer sandals vs winter boots)
- Style trends in your region
- Price sensitivity of your customers
Without clear market insight, you might end up with inventory that doesn’t sell well or margins that are too thin.
Step 2: Find Reliable Turkish Suppliers and Factories
Once you know what you want, start looking for suppliers. You can explore several channels:
- Trade fairs in Istanbul and Izmir: Events like the Istanbul Shoes Fair (AYMOD) bring together hundreds of manufacturers and wholesalers.
- Online B2B marketplaces: Websites like Alibaba, TurkishExporter, and Global Sources list numerous Turkish shoe suppliers.
- Industry directories: Turkish Leather Exporters Association and similar bodies publish lists of certified manufacturers.
- Local agents or sourcing companies: If you are new to Turkey, hiring a local agent can help navigate language barriers and verify suppliers.
Always request product catalogs, price lists, and samples before committing. Checking factory certifications (like ISO standards) is also useful to ensure quality control.
Step 3: Evaluate Product Quality and Compliance
You must inspect samples carefully. Quality varies between suppliers, so testing is crucial. Look for:
- Stitching and finishing quality
- Material authenticity (real leather vs synthetic)
- Comfort and sizing accuracy
- Durability under stress (flexibility and sole adhesion)
Also, check if the products comply with your country’s safety and labeling regulations. Some markets require specific chemical tests or certifications for footwear, especially for children’s shoes.
Step 4: Negotiate Pricing and Order Terms
Negotiation is part of the wholesale business. Turkish suppliers often expect some back-and-forth on prices and order quantities. Here are tips:
- Ask about discounts for bulk orders
- Clarify payment terms (advance, letter of credit, or net 30)
- Confirm lead times and delivery schedules
- Discuss return policies and defect allowances
Don’t forget to factor in shipping costs and customs duties when calculating your landed cost.
Step 5: Arrange Logistics and Shipping
Shipping internationally from Turkey involves several steps:
- Choose between air freight (faster but expensive) or sea freight (cheaper but slower)
- Work with freight forwarders familiar with Turkish exports
- Prepare all necessary export documents (commercial invoice, packing list, certificate of origin)
- Track shipments and communicate with your supplier regularly
Proper logistics management prevents delays and unexpected fees at customs.
Why Choose Turkish Shoes and Slippers Over Other Markets?
If you compare Turkey with other major shoe producing countries like China, Vietnam, or Italy, some differences stand out:
- Quality vs Price: Turkey often offers a middle ground – better quality than many Asian low-cost producers, but more affordable than Italy or Spain.
- Geographical advantage: Located between Europe and Asia, Turkey has shorter shipping times to European and Middle Eastern markets.
- Customization and flexibility: Many Turkish factories accept small to medium-sized orders and offer customization options.
- Cultural heritage: The craftsmanship in Turkey is influenced by centuries of leatherwork tradition, giving products unique appeal.
Examples of Popular Turkish Wholesale Shoe Types
Here’s
Conclusion
In conclusion, Turkish wholesale shoes and slippers have firmly established themselves as a vital player in the global footwear market, combining quality craftsmanship, competitive pricing, and diverse styles to meet the demands of international buyers. The rich heritage of Turkish shoemaking, coupled with modern manufacturing techniques, ensures products that are both durable and fashionable, appealing to a wide range of consumers. Moreover, Turkey’s strategic geographic location and efficient logistics facilitate timely distribution to markets worldwide, making it an attractive sourcing destination for retailers and wholesalers alike. As global consumers increasingly seek unique and high-quality footwear options, Turkish wholesalers are well-positioned to capitalize on this growing trend. For businesses looking to expand their product offerings with reliable and stylish footwear, exploring Turkish wholesale shoes and slippers is a promising opportunity worth considering. Embracing this dynamic market can lead to enhanced product variety, improved profit margins, and sustained growth in the competitive global footwear industry.